There are a lot of ways that a website, be it a personal blog or business site, can better engage with its visitors. However, one of the consistently most effective ways of creating that connection is by forging the personal approach. To do that, you need your own personality to come out through the site. Here are a few ways that you can inject a little more you into your site, both in its content and how it’s presented.
Bringing A Little More Personality To Your Site
Put your face on it
Some people want to maintain their anonymity to some degree online, but there is only so far you can go in creating a connection when you’re using an alias and hiding away. Take a look at some of the best photography websites as recommended by Creativebloq to get a good idea of how you can use your own image to not only make the website more personable but also to give it a sense of professionalism and class. If you want to get personal, you have to get out there.
Get involved with your community
If you want people to feel a real connection with you, then you can’t sit behind an invisible barrier, communicating only one way to your readers or visitors. You should be getting into the same space as them, communicating with them directly and responding to their thoughts. It’s part of the difference between creating a community and creating an audience. It also helps build a sense of rapport so that, even those who don’t engage as often in the comments or in your social media feel like they know you and the rest of the community a little better.
Be there when you’re needed
Not only can you show your personality through the site’s content and community, but also how you engage with those who might need some support in getting around and using it. Especially for businesses, showing a personal side while providing support can turn a problem into a positive experience, and this live chat software reviewed by Click4assistance can help you do it as directly as possible. Not only does it offer the chance to be helpful and to leave a good impression, but you can remove the barriers that might otherwise stand between someone and the point of conversion.
Keep it loose and informal
You want your website to have a look of quality and even professionalism to it. However, when it comes to design schemes, you might want to lean away from looking too formal and instead lean into playing it casual and displaying more personality. For instance, if you’re making a video, you might want to go with the whiteboard presentation look over anything that seems too serious. It has the effect of being slightly disarming, making your content more approachable and charming to the average person.
Leaning into your personality can be a great way to make the site more memorable and unique. Hopefully, the tips above help you do just that.
How are you bringing a little more personality to your site?